You don’t need an occasion to be the special occasion.

Stop saving the dramatic dress for a wedding, Christmas party or somewhere fancy enough.

Selena is for taking up a little more space.

A sweeping maxi skirt, statement slit sleeves, optional scallops and a V neckline that you decide belongs at the front or the back.

Join the Selena waitlist and be first to know when the pattern launches on 16th November, including the launch discount.

All the juicy details:

Dramatic doesn’t mean difficult.

  • You choose where the drama goes - wear the V at the front with a full-coverage back, or flip it around for a full-coverage front and statement V-back.
  • 3 cup sizes to get you closer to a great fit before you’ve even started making your usual tweaks.
  • A semi-fitted shape with a little more ease through the waist, finished with side ties so you can adjust the silhouette to suit you.
  • Full-length split sleeves that tie into bows for maximum cuteness.
  • Add the optional scalloped neckline and hem when you want to go all in or leave them off for a beautifully simple Selena.
  • A sweeping maxi-length skirt with anchored pockets. Obviously it has pockets.
  • Designed to be a take-your-time, enjoy-the-process sew. Those scallops take a little patience, but bloody hell, are they worth it.
  • A fully illustrated instruction manual + YouTube sew-along to guide you through the whole thing if you’re a visual learner.

Your Christmas dress does not need to be a 17th December panic sew.

Selena launches on 16th November, giving you time to choose the fabric you really want, make your fit tweaks and actually enjoy sewing something special.

No frantic hemming the night before the party.

No settling for “that’ll do”.

Just you, taking your time, making the dress you want to walk into the room wearing.

Join the waitlist and I’ll let you know the moment Selena is ready.

Hey lovely, my name’s Emma !

Sewing has been my journey to confidence and has changed my relationship with my body.

Spoiler alert: my body was never the problem. And yours isn’t either!

Read my story